Behind the Scenes of “Catch”

Join us for a look at how we put together our latest TV commercial that focuses on the memories we make at home.

Last week we shared our latest TV commercial called “Catch”, that shows how tossing a ball in a yard creates memories of home that we carry with us always. You might not have played catch growing up, but there are countless other stories we can all tell about seemingly simple things that are hallmarks of our childhoods.

Join Vice President of Brand Engagement David Marine for a behind the scenes peek at how we came together to pull off this spot that will air in primetime on some of the most popular programs on television.

Gustavo Gonzalez
Gustavo Gonzalez

Senior Manager, Consumer Engagement at Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, heads the brands’ internal video production as well as a slew of other projects. He’s held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, Tumblr and Tweeter.

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