Articles by David Marine

Coldwell Banker, “Guiding You Home” Since 1906

New national ad campaign features the new, bold look of the “CB North Star” and a timeless tune from Simon & Garfunkel

Home. Awesomeness. Ingenuity. Excellence....

The best wear blue and know that these four ingredients add up to a powerful story

With Our North Star Found, Now the Journey Begins

Three Rights and a Left, Best Practices for a Rebrand

The Real Estate Brand Harnessing Artificial...

Competitors talk about big data and AI being the future of real estate. At Coldwell Banker, the future is already here.

A Star is Born: Coldwell Banker Announces Project...

We’ve got some big news. Announced yesterday at Gen Blue in Las Vegas, Coldwell Banker kicked off “Project North Star,” a transparent rebrand.

The Coldwell Banker Way of Innovating

Blue is the color of winning, and the Coldwell Banker brand has been ranking up "firsts" for over 112 years.