Video Killed the Newspaper Ad

In case you didn't realize it, we're big on video here at Coldwell Banker. We were the first national real estate brand to have streaming video...

David Marine May 20, 2010

My Real Estate Top Ten Movie List

Coming from the car business, we all had our top 10 automotive biz movies (not racing). Mine was Used Cars with Kurt Russell. Fargo was a close...

Mike Fischer May 13, 2010

I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have...

Mike Fischer May 4, 2010

Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the...

Mike Fischer Apr 21, 2010

This post isn't about the contractor that likes to chat your ear off, although I've run into a few of those. Rather, this post is about how some...

David Marine Apr 20, 2010

Do you care if a brand is “global”? I do and I’ll tell you my story. I was planning a trip for my family to Mexico and was on...

Mike Fischer Apr 9, 2010