Marketing
real estate marketing
Coldwell Banker On Location Hits One Million
Last May Coldwell Banker launched a first of its kind YouTube channel that we named Coldwell Banker On Location. The concept was to enhance the real...
World’s Bestest Cup of Coffee
Last week I railed against some of our competitors using unqualified claims in their marketing to consumers and other agents. One such claim was...
Just How Big is the Mobile Web??
I just read a great report from Quantcast on mobile web usage as of Dec 2009…Here’s the facts: About 1% of all web consumption is coming from...
Real Estate Marketing = World’s Best Cup of...
I love Elf. Great movie and arguably the best movie that Will Ferrell carried on his own. Wedding Crashers was great, as was Old School, but he...
Phone Home Shopping
The Wall Street Journal released an article this morning talking about how more and more home buyers are using mobile apps to help them find the home...
Do You Trust your Brand?
Toyota is learning this the hard way…the massive recall has the potential of undoing 40 years of industry-leading, awe-inspiring brand building in...